Studio18 Global

November 19, 2021

Brand identity

Brand identity is something that evolves from an organization and its business vision. A business is responsible for creating a specific product with some unique characteristics. This is how a company seeks to identify itself. It is also how the business organization wants to be perceived in the market. Once there is clarity about the above factors, the organization sets about to create its identity and communicates the same to the consumers through various branding and marketing strategies. Brand identity involves brand vision,   brand culture, brand positioning and brand relationships.

The elements of brand identity

In the real sense, a brand identity is a set of elements that a company uses to achieve its brand image. These elements are found in the branding process and help describe what a company wants to communicate. Below you have some of the more common aspects of brand identity:

> Brand Name

> Brand logo

> Brand slogan or tagline

> Brand typeface

> Brand colors

> Brand graphics

> Brand voice or tone (with relevance to content)

The elements of brand identity may be used together or differently and there is a lot of opinions as to what order they should be presented.

Importance of brand name

The first and most important element that identifies a brand is a good brand name. What is a good brand name? A brand name that quickly helps create a link between associations and memories of the brand stored in the minds of the customer is good.

The particular words and names allow us to associate with various meanings, emotions, events, and even people. To sum –up, the brand name is a word or phrase that personifies all the information or knowledge the customer has about the company or its products. The brand names, thus supply the cues for a customer to relate to their needs or specific industry and recognize the product in the future.

Relevance of brand identity

 Brand identity is of utmost importance for a business to differentiate its product or service. It is a tool that conveys a message about what the company actually delivers, plus it helps customers make their buying decision and ensures their commitment.

Brand identity is what helps identify and distinguish an organization and its offering (product/service), helping it stand out from the clutter in the market. A business with a unique brand identity has improved brand awareness, has motivated ploys who feel proud to associate with the brand, has active buyers. Brand identity also leads to brand loyalty, brand preference, brand credibility, competitive pricing, and good returns from the market.

Brand identity is futuristic and usually reveals the brand’s aspirations. It reflects the durable qualities of the brand and foolproofs its future success.

Studio18, Chennai offers unique brand identity solutions in India. Get in Touch to create a unique Brand Identity for your business.