Studio18 Global

November 22, 2021

Brand communication is today the all-important element of any brand building and marketing strategy for any type of business. It is vital that your brand communicates effectively with existing and prospective clients as well as internally within the company.

A brand, as you understand, is just not a logo or a slogan, it represents the entire company and the clientele as well. Brand identity is tied up in the brand and customers sometimes will use up some of their personal identity. Mac users “think different” where the users tie up their individual identity while using the computer. The same trend is seen with Windows users too. Several other brands like Macdonalds and Target also subscribe to the same.

Up close and clear

Walmart communicates its brand positioning through an “everyday Joe” kind of stance. The idea is that the stores provide cost-effective goods, which enables the buyers to save, save and save. Walmart does carry a variety of brands with differing qualities. But cost-cutting is the prime operational motive. The essential brand tone has not changed since the department stores launch; it is the same as it has ever been and that differentiates it from others.

While Walmart has retained its brand communication line, there are other stores that have changed their communication to suit the latest trends. By doing so, they have changed the demographic profile of their clientele. The question is which demographic should be catered to experience more profits in the long run.

Focus On the Right message

A brand is successful in a communicative sense when the right message is targeted to the right demographic. Content thus is significant since it helps you channel your communication, identify what your market is and what is relevant for the market.

Brand recognition is the first thing you need to implement before embarking on brand communication. You need to build a positive association with your brand and achieve it in a subconscious manner. Now, keeping your fingers on the pulse of the market trends, you should devise your communication. However, following the trend alone doesn’t necessarily make the impact, some things will stay and some things will just go. So, keeping abreast of trends is important for effective outreach.

Research and act

Brand expansion, brand optimization, and other branding efforts increase the visibility of the brand, and then when you support this with proper market research, you are likely to have a positive effect on your brand communication.

Brands communicate with existing and potential clients on a subconscious level. As brands grow larger, they must begin to take on the ideals characterizing their customer demographic.

A company can focus on market research to ensure they are taking the most effective approach to reach out to their target audience. Proper research will allow a company to see how the market is changing and adapt your brand communication to remain relevant despite the trends.

Studio18 is the leading brand communication agency in Chennai. We are always happy to discuss & help you find the right path for your Brand.